Napoleon Perdis has always sought to democratise makeup, ever since picking up his first brush, at the age of 13, to help his mother prepare for an evening out. Fast forward to 1995 and the opening of his first concept store on Sydney’s Oxford Street. Vivid, vivacious colour soon became his trademark, and Napoleon’s reputation soon propelled him into editorial work for magazines and television, allowing him to spread his glosspel and make trends accessible for all.
Today, Napoleon and his creative team have become backstage regulars at both New York and Australian Fashion Weeks where they work with the industry’s top designers to create and communicate the trends of the season. While the Napoleon Perdis philosophy is fuelled by fashion, the brand is about runway and reality. It’s about celebrating and elevating your natural beauty with confidence-building products. Packaging boasts built-in educators and pro-tips, the collection charged with a ‘feel-fabulous!’ message of female empowerment.
Today Napoleon Perdis has 72 concept stores and over 4,500 point-of-sale locations in Australia and New Zealand. In the United States, the brand has two concept stores, including the vibrant flagship on Hollywood Boulevard, and is represented at Dillard’s, Von Maur and 370 Ulta department stores, as well as etailers including Planet Beauty and Dermstore.com.
Education is a key focus for the Napoleon Perdis brand. Napoleon launched the first Napoleon Perdis Make-up Academy in 1995 and there are currently seven campuses in Australia and one on Hollywood Boulevard in California, with more to launch in the coming year.
In 2008, Napoleon launched a second cosmetics line, NP Set. Now available at over 1600 Target USA stores as well as at 168 Target Australia stores and in the Body and Soul section of all 35 David Jones stores, it is inspired by the notion of California cool with on-trend colours, clever packaging and the spirit of glamour on the go. The collection is 98% paraben-free and boasts organic benefits and recyclable packaging for the most discerning glamazon.
Napoleon has received many accolades for his contribution to the beauty business. Most recently, he received a Genius Award from US ELLE magazine and the International Achievement Award from the prestigious Fashion Group International for being a leader in his field. His products are often awarded industry acclamation, including a Life & Style award, and Judge’s Choice wins at the Australian Beauty Awards.
For more info on the Napoleon Perdis brand or make-up academies, go to www.napoleonperdis.com And you can also visit Napoleon on Facebook and follow him on Twitter.
Soula-Marie Perdis is the Chief Operations Officer of Napoleon Perdis and has been a Company Director for over 15 years. After earning a Bachelor's degree in Economics, Soula-Marie worked in the finance industry as a business manager at an international finance firm before going to work with her husband Napoleon and brother-in-law Emanuel to launch what has become Australia's leading makeup brand, Napoleon Perdis. Having also held the position of Director of Financial Operations and Head of Product Development, she has worked on every facet of the business, from brainstorming innovative new products for both Napoleon Perdis and NP Set to managing the company's steady but careful growth. Product development has long been a passion and she has an innate sense of what women want; Auto Pilot Pre-Foundation Primer, the company's best-selling product was Soula-Marie's innovation.
"My wife is my chief muse as well as a key player in the company," says Napoleon. “We have been in the business together since day one. Soula-Marie is pragmatic, realistic and razor-sharp, she is also my most trusted adviser. We balance each other exceptionally well.” In addition to being a Company Director, Soula-Marie is mother to four daughters.
Emanuel Perdis is Managing Director and co-founder of Napoleon Perdis. Over the past 16 years, Emanuel has not only been an integral part of the brand’s global expansion but has overseen and implemented double-digit business growth for Napoleon Perdis.
The youngest born, from a traditional Greek family, Emanuel grew up in the Western suburbs of Sydney. After completing a Bachelor in Business and another in Marketing, his entrepreneurial and creative skills were given the opportunity to shine when, with his brother Napoleon, they established Alpha Omega; a marketing consultancy for boutique retail clients.
Napoleon’s passion for beauty soon motivated the brothers to launch Napoleon Perdis. Their first concept store opened in Sydney’s Paddington, in 1995. Today Napoleon Perdis has 72 concept stores and over 4,500 point-of-sale locations in Australia and New Zealand, and 7 Academy locations to 6 Academy locations (as Gold Coast is closing this year). In the United States, the brand has two concept stores, including the vibrant flagship on Hollywood Boulevard, and is represented at Dillards, Ulta, and Von Maur department stores as well as etailers including Planet Beauty and Dermstore.com.
Emanuel, an accredited counsellor and homeopath, places precedence on education. Managing over 600 staff members, he takes pride in having the highest staff retention rates for any business in the retail and cosmetics industry in Australia. Emanuel provides both employees and customers with empowerment and motivational training. He is also a valued speaker who is more than willing to share his start-up secrets to inspire and encourage others. The combination of Emanuel’s business sense and Napoleon’s nose for creativity has created one of the world’s brightest makeup brands.
Emanuel lives in Sydney with his wife Antonia and their daughter Christiana.